چکیده:
The present study seeks to identify and prioritize the components and dimensions of e-commerce and categorize them as a comprehensive model by using the meta-synthesis method. In this research, total of 58 articles in the field of E-commerce was identified and examined in the first step. Latin articles were in the period of 1996 to 2017 and Persian articles were related to the period of 2001 to 2017. Finally, after three stages of the evaluation of articles, 29 articles remained. Then, based on the results of the meta-synthesis method and the use of open coding, three main fields and a number of subfields were found for the e-commerce variable. Also, at this stage, the initial data was also introduced in the form of a new subset and added to the comprehensive model by using the indexing, conceptualization and categorization method. The main fields of e-commerce included customer trust and satisfaction in e-commerce, the development and application of e-commerce and the success of e-commerce. Each of these main fields has a number of subfields. Suggestions are presented in accordance with the comprehensive model identified. The e-commerce model can be a good tool for decision making managers and decision-makers, and should be used as a basis for future research.
خلاصه ماشینی:
ir Fakhraddin Maroofi Department of Management, University of Kurdistan, Sanandaj, Iran Alireza Moradi Department of Economics, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran Received: 07 May 2019 Accepted: 24 August 2019 The present study seeks to identify and prioritize the components and dimensions of e-commerce and categorize them as a comprehensive model by using the meta-synthesis method.
(2014) tried to systematically review the findings of qualitative studies related to regional innovation models using the "meta-synthesis method" and, analyze the reasons and the basis for the formation of these models based on the main fields identified.
Then, based on the results of the meta-synthesis method, which used the open coding tool to analyze the articles, three main fields and its subfields were identified.
In this research, it is attempted to identify the relative components of e-commerce and determine their relative importance by using the meta-synthesis method and the indexing method to provide a comprehensive e-commerce model.
In order to present and introduce a comprehensive e-commerce model based on the meta- synthesis method, relying on literature and theoretical studies of research, there were also relationship between the main fields; for example, customer's trust and satisfaction could cause the development and application of e-commerce, and ultimately the development and application of e-commerce will lead to the success of e-commerce.
Subsequently, in this study, 29 papers in the field of e-commerce were finally identified and accepted by using the meta-synthesis method and the open coding method, and in the three stages of evaluation.