چکیده:
Due to the global competitive environment in the mobile app market, traditional problem-solving methods in examining the problem of accepting stores offering these digital products have ignored the important role of human factors and therefore this weakness necessitates research on relevant policies by governing bodies from another perspective based on a soft systems thinking approach. This problem has structural complexities, and many stakeholders have different views on it. Therefore, using the methodological approach of soft systems can be a solution for this purpose. This research was applied, exploratory, and qualitative, and the statistical population consisted of 10 experts in the telecom industry, whose selection was made by purposeful judgment. Data collection tools were conducted in in-depth semi-structured interviews. The research findings lead to a conceptual and structured model for improving change, learning and helping to improve macro policies in this area.
خلاصه ماشینی:
Systematic Structuring of the Business Domain of Local Mobile Apps Stores Using Soft Systems Methodology (SSM) Mohammad- Ali Valafar 1 Naser Hamidi 2 Mahmoud Alborzi 3 Seyed Javad Iranban 4 Abstract.
Due to the global competitive environment in the mobile app market, traditional problem-solving methods in examining the problem of accepting stores offering these digital products have ignored the important role of human factors and therefore this weakness necessitates research on relevant policies by governing bodies from another perspective based on a soft systems thinking approach.
Therefore, examining the problem of macro policy- making in structuring the acceptance of these stores at the community level is an important problem, and the question arises that "the optimal policy-making model of governing institutions on the store industry what should the apps look like?” The existing knowledge gap (lack of benefit from the views of key stakeholders, lack of identification of factors influencing market acceptance and lack of structured attitude), led to the definition of this research to look holistically, systematically and integrated, provide a conceptual model; Because each stakeholder, by its very nature, seeks to increase the value of the network.
135-154 Ali Valafar SYSTEMATIC STRUCTURING OF THE BUSINESS DOMAIN Components RD (1) RD (2) RD (3)• Research on the defined problem and select the intended approach (for this it is necessary to form an expert team.