چکیده:
جاذبههای موجود در محیطهای روستایی نقش اساسی در جذب گردشگر دارند. فضاهای عمومی موجود در روستاها مانند میدانها و کوچهها همراه معماری بیرونی خانهها و مبلمانهای موجود میتوانند عناصر جذاب برای گردشگران باشند. کیفیت محیطی فضاهای عمومی و عناصر موجود در آن اولین و مهمترین جاذبة گردشگری از دیدگاه گردشگران روستایی بوده و میتواند موجب رونق گردشگری شود. بر این اساس، هدف از پژوهش حاضر سنجش و ارزیابی کیفیت محیطی فضای عمومی روستاهای مقصد در جذب گردشگر است. روش تحقیق توصیفی- تحلیلی است و دادههای مورد نیاز به دو روش اسنادی و میدانی جمعآوری شده است. در این پژوهش هشت روستا از شهرستان طرقبه و شاندیز، که دارای جاذبههای گردشگریاند و گردشگری در آنها رواج یافته، بررسی شده است. جامعة آماری شامل گردشگران روستایی و جامعة نمونه شامل 194 گردشگر است. برای تجزیه و تحلیل اطلاعات از آزمون همبستگی پیرسون، Tتکنمونهای، و مدل ویکور استفاده شده است. براساس آزمون Tتکنمونهای، از بین چهار مؤلفة انتخابشده بیشترین مقدار آن مربوط به مؤلفة عملکردی با میانگین 08/3 و کمترین مقدار مربوط به مؤلفة زیباشناختی با میانگین 94/2 است. براساس آزمون همبستگی، در بین مؤلفههای کیفیت محیطی رابطة معناداری وجود دارد و قابلیت تعمیم به کل جامعه را دارد. همچنین، نتایج مدل ویکور نشان داد که روستای جاغرق در بهترین شرایط به لحاظ برخورداری از کیفیت محیطی فضاهای عمومی قرار دارد و روستای کنگ در پایینترین رده است.
Extended AbstractIntroductionIn many countries today, tourism is seen as a tool for the development of rural areas. Therefore, attractions in rural areas play a key role in attracting tourists.Public spaces in the countryside such as squares, alleys, etc., along with the exterior architecture of existing homes and furniture, can be attractive elements for tourists. Environmental quality of public spaces and its elements is the first and most important tourist attraction from the point of view of rural tourists and can cause tourism boom. Accordingly, the purpose of the present study is to investigate and analyze the environmental impact of public space on destination villages in attracting tourists.MethodologyThe research method is descriptive - analytical and data collection was done by both documentary and field methods. In this study, eight villages of Torqabah and Shandiz which have tourist attractions and are popular in the area were studied. The statistical population consists of rural tourists and the sample population consists of 194 tourists. Pearson correlation test, one-sample T test, and Vikor's model were used to analyze the data. The statistical population consists of rural tourists and the sample population consists of 194 tourists. Pearson correlation test, one-sample T test, and Vikor's model were used to analyze the data.Results and discussionAccording to the results of single sample T test, the highest value was related to functional component with mean (3.08) and the lowest value to aesthetic component with mean (2.94).According to the correlation test, there is a significant relationship between the components of environmental quality and is generalizable to the whole community. Also the results of Vikor model showed that Jagaragh village is in the best condition in terms of environmental quality of public spaces and Kang village is the lowest.ConclusionOverall, the results showed that the aesthetic aspects of the public spaces of the studied villages are lower than the average of the other components and should be considered more, but the sense of rural identity can be felt in a semantic sense. Observed average. From a functional point of view, the villages are in a good condition and the environmental aspect of the physical condition is moderate, which will be more favorable to the tourist by enhancing the vegetation and environmental health of the village. The results of the Pearson test show that the four components of environmental quality of public spaces have a strong direct relation with each other and can be generalized to the whole community. In other words, the existing components are related to each other and can be mutually reinforcing. This means that increasing positive changes in one component increases the positive status of the other components. Also, Vikor Multi Criteria Decision Making Model was used to analyze the situation of the villages and the results showed that the village of Kong was the lowest and lowest in terms of indices and Jagharg village. Considering the environmental quality indices of public space in the study area is at the highest level. In sum, given the theoretical foundations and research findings, the following suggestions can help officials and planners as well as all tourism stakeholders in creating more sustainable environmental quality tourism villages: Planning for compliance Principles of visual aesthetics in the construction of villages and prevention of inappropriate construction with the function of villages; increase of resorts and restaurants in the villages; restoration of old village buildings; preservation of rural identity; protection of the rural environment; Village services according to their tourist attractiveness; Community facilities and recreational facilities suitable for tourists daily due to the fact that the bulk of tourists daily in the villages. ؛ Create a sense of responsibility for the quality of the rural environment between residents and tourists.Overall, the results showed that the aesthetic aspects of the public spaces of the studied villages are lower than the average of the other components and should be considered more, but the sense of rural identity can be felt in a semantic sense. Observed average. From a functional point of view, the villages are in a good condition and the environmental aspect of the physical condition is moderate, which will be more favorable to the tourist by enhancing the vegetation and environmental health of the village. The results of the Pearson test show that the four components of environmental quality of public spaces have a strong direct relation with each other and can be generalized to the whole community. In other words, the existing components are related to each other and can be mutually reinforcing. This means that increasing positive changes in one component increases the positive status of the other components. Also, Vikor Multi Criteria Decision Making Model was used to analyze the situation of the villages and the results showed that the village of Kong was the lowest and lowest in terms of indices and Jagharg village. Considering the environmental quality indices of public space in the study area is at the highest level. In sum, given the theoretical foundations and research findings, the following suggestions can help officials and planners as well as all tourism stakeholders in creating more sustainable environmental quality tourism villages: Planning for compliance Principles of visual aesthetics in the construction of villages and prevention of inappropriate construction with the function of villages; increase of resorts and restaurants in the villages; restoration of old village buildings; preservation of rural identity; protection of the rural environment; Village services according to their tourist attractiveness; Community facilities and recreational facilities suitable for tourists daily due to the fact that the bulk of tourists daily in the villages. ؛ Create a sense of responsibility for the quality of the rural environment between residents and tourists.Keywords: Environmental Quality, Tourism Development, Public Space, Rural Tourism, Tourism Attraction
خلاصه ماشینی:
سنجش و ارزيابي کيفيت محيطي فضاي عمومي روستاهاي مقصد در جذب گردشگران (مطالعۀ موردي: روستاهاي هدف گردشگري شهرستان طرقبه و شانديز) حمدالله سجاسي قيداري ١*ـ استاديار گروه جغرافياي دانشگاه فردوسي مشهد، ايران عطيه گروسي ـ دانشجوي کارشناسي ارشد گروه جغرافيا و برنامه ريزي روستايي دانشگاه فردوسي مشهد، ايران کبريا مرادي ـ دانشجوي دکتراي گروه جغرافيا و برنامه ريزي روستايي، دانشگاه فردوسي مشهد، ايران داوود مهدوي ـ استاديار گروه جغرافياي دانشگاه پيام نور، تهران ، ايران تاريخ دريافت : ١٣٩٨/٠٩/١٥ تاريخ پذيرش : ١٣٩٨/١٢/١٠ چکيده جاذبه هاي موجود در محيط هاي روستايي نقش اساسي در جذب گردشگر دارند.
به همين جهت ، موضوع مهمي که امروزه در برنامه ريزي براي نواحي روستايي بسيار اهميت دارد ارتقاي کيفيت محيط مقصد در چارچوب اهداف توسعۀ پايدار است که در مقياس کلان از طريق توسعۀ خدمات ، تسهيلات ، و زيرساخت هاي مناسب و مديريت آن ها به منظور پاسخ گويي به نيازهاي گردشگران ضرورت فراوان دارد (سجاسي قيداري و صادقلو، ١٣٩٥: ٣٢).
در برنامه ريزي براي نواحي و مقصدهاي روستايي با توان گردشگري نيز بايد اهدافي نظير حفظ و تقويت زيباييهاي ظاهري روستا، فراهم سازي تسهيلات عمومي گردشگران ، انتقال حس جذابيت ، حفاظت از محيط طبيعي، و افزايش کيفيت محيطي مورد توجه واقع شود.
همچنين ، با توجه به اينکه يکي از عوامل مهم در جذب گردشگر در مناطق روستايي عامل مؤلفه هاي کيفيت محيطي فضاي عمومي است و مکان هايي که در اين زمينه جذابيت بيشتري دارند عموما بيشتر ميتوانند مورد استقبال گردشگران قرار گيرند و از سوي ديگر روستا را بيشتر به ديگران معرفي ميکنند و خود نيز بار ديگر به منطقه بازميگردند.