خلاصه ماشینی:
com 1 Saeed Ebadifar, Maryam Mesbahi, Mediating role of organizational citizenship behavior in the relationship between employee empowerment and customer relationship management (case study of Kerman Melli Bank branches) Extended Abstract Introduction In the last few years, the term "customer relationship management" has attracted a lot of attention in the field of marketing and business and etc, especially private and public organizations and companies, as well as business consultants, heavily involved in this field and have developed the concept of customer relationship management, which means the organization's efforts to create and provide higher value to the customer (Panahi et al, 2020).
Research findings In order to investigate the research hypothesis and data analysis, structural equations and Lisrel were used, and the results showed that there is a significant relationship between employee empowerment and customer relationship management with the mediating role of organizational citizenship behavior in Melli Bank branches of Kerman.
21 Ayeh Mirzaee Azandariani, Kiumars Arya, Investigating the effect of the characteristics of second-hand goods platforms on brand loyalty intentions with the mediating role of customer satisfaction (the study of Divar and Shipour platform in Iran) Investigating the impact of social media marketing on brand loyalty with the mediating role of trust and brand equity (case study: Isfahan Mellat Bank branches) / / / 3 Zahra Yazdani Kachuei1* , Mehdi Korhani2 , Asghar Kosari 1- M.
Zahra Yazdani Kachuei, Mehdi Korhani, Asghar Kosari, Investigating the impact of social media marketing on 42 brand loyalty with the mediating role of trust and brand equity (case study: Isfahan Mellat Bank branches) Journal of The effect of profit management and business strategies on the company's bankruptcy risk / / Morteza Kiei1 , Mahmoud Samadi Largan 2* 1- M.