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نویسنده : Shikhnasiri، Nasir ؛ Gilaninia، Behnam ؛
مجله:Creative Economy and New Business Management Approaches»July 2024 - No.3 (19 صفحه - از 44 تا 62 )
کلیدواژه ها:Social marketingbanking industryCorporate Social ResponsibilityCustomer Investment