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نویسنده : H. Imtiyaz ؛ P. Soni ؛
مجله:International Journal of Management and Business Research»Autumn 2013, Volume 3 - Number 4 (10 صفحه - از 373 تا 382 )
کلیدواژه ها:Marketing EfficiencySupply chainMarketing costMarketing lossConsumer priceSCConsumerProducerIndiaRetailerUttar PradeshCommission