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نویسنده : A. B. Sogunro ؛ B. Abiola ؛
مجله:International Journal of Management and Business Research»Spring 2014, Volume 4 - Number 2 (8 صفحه - از 73 تا 80 )
کلیدواژه ها:Insurance productDescriptive analysisMean scoreProduct attribute and Likert scaleNigeriaPlan