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  Interactive Communication Channels and Their Appropriateness for the FMCG Business

  نویسنده : Dad، A. Munir ؛

  مجله:International Journal of Management and Business Research»Summer 2012, Volume 2 - Number 3 (‎17 صفحه - از 253 تا 269 )

  کلیدواژه ها:Fast Moving Consumer Goods (FMCG)Interactive communication channelsTraditional methods of communicationComparative analysis between new and old channels of communicationCommunication/Advertisement channelsFMCGFMCGAdvertising

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