خلاصة:
This editorial paper highlights the significance of scholarly contributions from non- western contexts to business and management studies in general and marketing in particular. It calls for constructive, ethical, and committed collaborations between authors and reviewers of academic articles in order to collectively enhance knowledge generation in a global era. Using Iranian Journal of Management Studies as a case, it argues that whilst the increasingly epidemic west-centric journal rankings determine research quality perceptionsglobally, high quality research outputs from local non-western contexts can help draw the attention of researchers across the world to the value of work undertaken in non-western contexts. On this basis, it presents some hands-on suggestions for enhancing the quality of research outputsfrom non-westerncontexts, particularly in relation to new or emerging journals such as Iranian Journal of Management Studies.
ملخص الجهاز:
I will deliver my argument in three main parts: I will begin with explaining why recognition is important for journals; then I will critically appraise the importance of knowledge generation from non- western contexts; and finally I will propose some hands-on suggestions for authors and reviewers.
My key objective in this editorialis to put forward a friendly word with colleagues (especially doctoral researchers and fresh PhD graduates) from non-western contexts who, in one way or another, seek to engage with academic journals and contribute to knowledge generation in different areas of business and management studies.
Journal recognition IJMS is a relatively new journal and as we all know, either from experience or by general reasoning, for any nascent journal it would take a while before it can establish itself as a credible academic outlet in the field; and by ‘field’ I mean not the limited boundaries of a geographic context (in this case, Iran) but the ‘field of management studies’ in a borderless global environment.
Based on my review of the papers published in IJMS, I am delighted to say that thanks to the founder’s vision and editorial team’s time consuming hard work and dedication, authors’ commendable commitment to knowledge generation, and reviewers’ generosity and good will, the Journal has produced a great array of high quality scholarly articles in different areas of management studies.
, 2011), macromarketing (Shapiro and Tadajewski, 2009), critical marketing (Tadajewski, 2010) and humanistic marketing (Varey & Prison, 2013) can particularly help develop new research that can contribute to enhancing overall quality of life in less economically developed contexts.