خلاصة:
Application of qualitative research in management (why، when and how) Qualitative research has been increasingly used in all sciences. In this paper we will discuss about the applications of qualitative research methods in management sciences. The differences between quantitative and qualitative researches will be clarified and the statistical methods which are suitable for such researches will be explored. Qualitative research has been increasingly used in all sciences. In this paper we will discuss about the applications of qualitative research methods in management sciences. The differences between quantitative and qualitative researches will be clarified and the statistical methods which are suitable for such researches will be explored.
ملخص الجهاز:
In this paper we will discuss about the applications of qualitative research methods in management sciences.
Key words : applications, qualitative, quantitative, management studies, statistical methods.
ir Introduction Qualitative research is a class of research methods in which the investigator takes an active role in interacting with the participants he or she wishes to study (Muchinsky, 2003).
g. , Landy & Conte, 2004; McBride & Schostak, 2004; Muchinsky, 2003; Spector, 2005) that are adaptable to organizational research include observation, ethnography, interview, focus group discussions, and projective techniques.
The method of data analysis in qualitative research is an important issue which we discuss about this issue.
Quantitative and qualitative research methods differ primarily in their analytical objectives, the types of questions they pose, the types of data collection instruments they use, the forms of data they produce and the degree of flexibility built into study design.
Types of qualitative research methods applied in management As mentioned in section 1, some qualitative methods are adaptable to organizational research include observation, ethnography, interview, focus group discussions, and projective techniques.
For qualitative research, interviewing is flexible and dynamic, and is therefore described as in-depth interviewing (Taylor & Bogdan, 1998).
The qualitative researcher's mind never stops analysing data during the process of research Goetz & LeCompte, 1984).
Goetz & LeCompte (1984) used the term theorising to describe the process of thinking or intuition during a qualitative research.
"Qualitative research requires quality concepts of its own", Management Decision, Vol. 39, No. 7, PP.
(1998), "Introduction to qualitative research methods, Vol 3.