H. G. Mishra

H. G. Mishra/ 1 مقالة

1.

Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty

مؤلف : H. G. Mishra ؛ P. K. Sinha ؛ S. Singh ؛ S. Koul ؛

مجلة:International Journal of Management and Business Research»Autumn 2013, Volume 3 - Number 4 (‎14 صفحة - من 297 إلی 310 )
الکلمات المفتاحية:Brand loyalty Brand social responsibility image Cause related marketing Consumer social responsibilityBrand Consumer BSRI CRM

مقالة تحميل

کلمات المفتاح ذات الصلة