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مؤلف : Farkhondehzadeh، A ؛ Rakhsha، H ؛ Roshanfekr، M ؛
مجلة:Journal of Social Sciences and Humanities Research»June 2014, Volume 2 - Issue 2 (9 صفحة - من 41 إلی 49 )
الکلمات المفتاحية:perceived qualitybrand equity from customer perspectiveloyalty to the brandawareness of the brandbrand associations