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مؤلف : Seifollahi، Naser ؛ Dehghani Ghahnavieh، Adeleh ؛
مجلة:International Journal of Business and Development Studies»July 2024, Volume 15 - Number 1 التصنيف ج (Ministry of Science/ISC (22 صفحة - من 101 إلی 122 )
الکلمات المفتاحية:Brand experienceBrand Value CongruenceCustomer-Brand EngagementCustomer-Brand IdentificationTourism Brand Productivity