Abstract:
This study identifies and compares the antecedent of Nigerian students’ perception on business social responsibility. Part of its objectives is to examine the perception of business students in terms of importance of business social responsibility with respect to profitability, and the effectiveness of social responsibility in both long and short terms. The study reviews the related literature on the perception of business students on BSR.The variable in this study was measured using 7- point scale ranging from 1 strongly disagree to 7 strongly agree, one hundred and sixty three copies of questionnaires were administered to the respondents at Kano state polytechnic, which is one of the largest polytechnics in Nigeria. Two hundred and twenty four copies of questionnaire were returned. This represent total response rate of 78.3%. The study uses a Structural Equation Modeling (SEM).The finding shows that while there is no significant relationship between Long term successes and profitability, there is significant relationship between profitability and short term success. The study recommends theimprovement in ethics education in Nigerian universities
Machine summary:
, 2 (4), 341- 350, Autumn 2012 © IAU Perception of Students on Business Social Responsibility (BSR) with Regards to Profitability, Long Term and Short Term Success of Firms in Nigerian (SEM Approach) * 1 A.
However, the main objectives of the current study are as follows: To identify whether business students’ perceived effective social responsibility leads to long-term success.
The results of this research are not the same all the time, other studies were also conducted on students to measure their social responsibility perception and to examine work experience and age as possible explanatory variables.
The study Elias (2004) reveals that students in general perceived business social responsibility to be more important to productivity and long- term achievement of the business and less important to short-term success after media publicity of corporate scandals.
In a recent study by Wong, Long and Elankumaran, (2010) on the students’ perception of BSR in United State, China and India, the result found that United State and India respondent attached more importance to the non economic dimensions of social responsibility than Chinese respondents.
Based on the measurement the study developed research model and hypothesis to be tested, and hypothesis are as follows: Business students perceive that effective social responsibility leads to long term success.
Hypotheses Testing The present study examines the perception of business student on business social responsibility with regards to Profitability, Long and Short term success of the firms in Nigeria.
CONCLUSION The study was aimed at identifying business students’ perception towards business social responsibility as compared to profitability, long and short term success in Nigeria.