Abstract:
The aim of this study was to evaluate the effect of relational benefits on customer perceived
value among customers Sabah Dairy Company in Golestan province. The research method
is descriptive correlation is considered. The target population included all dairy customers
Sabah in Golestan province of 100,000 people. The sample proportional to the number of
people using Morgan table is 384. And random sampling method was simple. Library and
field research data was gathered using a standardized questionnaire was used tools. The
reliability of the questionnaire using Cronbach and validity were confirmed by content. The
structural equation modeling to analyze the data using LISREL software was used. The
results showed that the relationship between the benefits to the customer's perceived value
among customers Sabah Dairy Company in Golestan province, there is a significant
relationship.
Machine summary:
"The effect of relational benefits on customer perceived value among customers Sabah Dairy Company in Golestan Province Reza Sadeghlo1* and Ali Sorayai2 1Master of Business Administration, Internal Trade tendency, Azad University of Babol 2Department of Accounting and Management, Babol Branch, Islamic Azad University, Babol, Iran *Corresponding Author Email: rezasadeghloo58@gmail.
2016 Accepted 23 Aug. 2016 Published 30 Sep. 2016 ABSTRACT The aim of this study was to evaluate the effect of relational benefits on customer perceived value among customers Sabah Dairy Company in Golestan province.
Keyword: Relational benefits, customer perceived value, Sabah Dairy Company in Golestan Province * Corresponding author: Sadeghlo : rezasadeghloo58@gmail.
Hence, given this trend towards empirically applying the construct, it is time for a comprehensive state-of-the-art review that provides an answer to the following research question: What is the cur-rent predominant understanding of the dimensionality, abstraction, and model taxonomy of cus- tomer perceived value?
Rather it is about contributing to a better understanding of the status quo in terms of dimensionality, abstraction, and model taxonomy and derived from that, it is about paving the avenue for future research in the area of customer perceived value.
The benefits of relational a significant positive effect on customer perceived value dairy products is Sabah in Golestan province.
Offers results of research hypothesis: the benefits of relational a significant positive effect on customer perceived value of dairy products in Golestan province of Sabah.
6. In order to improve the organization of relational benefits, investment in improving customer loyalty is paramount, and then to refine the company's organizational structure dairy products in Golestan province of Sabah."