Abstract:
The population of this research managers and experts are active in Iran's automotive vehicle
at the time of the study were 230 patients. Experts confirmed the content validity of the
questionnaire academia and industry, to get the reliability, Cronbach's alpha coefficient has
been obtained Cronbach's alpha reliability 86/0. The method of analysis in this study will
change the strategic management of knowledge in supply chain management by using
models and methods such as SWOT green and fuzzy TOPSIS method, as a useful way to
resolve conflicts and guiding managers to find the best way, we find. In fact, the traditional
strategy of today's supply chain environment characterized by increased economic pressure
and environmental responsibility on behalf of shareholders, not to work properly. The aim
of this study is the proper approach in order to intensify or modify a green supply chain
strategy, supply chain strategies based on environmental, economic and social. After data
analysis using descriptive statistics were the best strategy for the company's strategy ST
(Aggressive) that prudent growth strategies or development with the participation of Iranian
director Khodro discretionary and selective suggested
Machine summary:
This study seeks to answer the question: What demands and design strategy accordingly (in customer are the barriers to green supply chain management and using satisfaction) their ability to create advantages lost structural modeling to analyze the effect of each of the competitive organizations.
Raw materials, production processes, distribution and Ramazian & Heidarinia(2011) In research as factors transmission, delivery and finally consumption, waste affecting green supply chain management in the tourism management and reuse in order to record the amount of industry (travel agents in Tehran case study) to provide an energy and resource efficiency along with performance analytical model in which the potential factors affecting a improvements of green supply chain.
And IFE, the Matrix formulation of strategies (SWOT) company's strategic position X in accordance with local and (View the image of this page) Table (7) defensive strategies (WT) Fakhr Ale Ali UCT Journal of Management and Accounting Studies Vol 6 Issue 3, Sep 2018 strategies 1 S1 O1 Cross-functional teams designed to enhance the structural flexibility in the implementation of development projects 2 S1 O2 The establishment of a comprehensive system of enterprise knowledge management (EKM) 3 S2 O4 Establishment of integrated human resource management system This matrix is one of the important tools that managers can use the information to compare, and it provide four types of strategies: SO strategies WO strategies ST strategies WT strategies Compare internal and external factors of the hardest parts of preparing matrix threats, opportunities, weaknesses and strengths and needs good judgment.