Abstract:
This study seeks to analyze the inscriptions as advertising media in Persian
architecture. The data collection was based on descriptive-analytic method and library
studies. The study population included architectural inscriptions of Iran. The sampling
method was selective and qualitative data analysis was implemented. The aim of the
study is to analyze and recognize the importance of inscription as advertising media,
visual capacity identification, and analysis media status inscription in Persian
architecture. Based on the written component, samples were examined statistically. It
was found that historical information plays an important role in the inscription that
transfers information, thoughts, and ideas as advertising and signaling media. The
inscription in Persian architecture in regard to the well-being of society reflects the
social, religious, and cultural conditions in the inscription which plays a decisive role
in the field of cultural and religious propaganda of the society.
Machine summary:
The aim of the study is to analyze and recognize the importance of inscription as advertising media, visual capacity identification, and analysis media status inscription in Persian architecture.
Therefore, this study investigated the inscription in Iranian architecture, media approach and promotional aspects of this art.
)VIew the image of this page) The inscriptions of many different historical periods were left, including the western portal, and inscription with a Kufic script signed by Mohammad Amin Isfahani related to the reign of King Hussein on which two bits of poetry was written (Fig 2).
)VIew the image of this page) Fig 5 Ganjali khan Inn (Source: Makinezhad, 2009: 32) Under the entrance arch, we can see a part of inscription written Sols by the famous Safavid period calligrapher Reza Abbasi.
The inscription, as one of the decorative and accreditation as well as notification elements, was used in the Islamic architecture courses and also contains information about the historical events of that time that is well protected and transferred to today's generation.
One way of understanding the insight of the Islamic architecture courses in addition to the use of motifs is paying attention to the inscription text and the role of cultural propaganda related to the restructuring of public places.
Art inscription from the early Islamic period has always been considered by artists and Muslim kings as an advertising medium for determining the religious, historical, cultural, artistic identity.
The presence of the inscriptions in architecture is an important feature for every building.