Abstract:
Human beings have witnessed rapid growth of technology that consumerism and the effects of
technological era on art and the audience are unpredictable. Today, the use of various technologies
in arts and their impact on the audience is undeniable. Although the mind is an important factor in
the creation of artistic works, the evolution process of creation of artistic works expresses the ups
and downs of shapes, aesthetics and content. Therefore, the present paper examines the role of
technology in the production of work of art; and the impact on the audience in digital-oriented
works with the aim to study the interaction of the audience and the digital effect based on the
assumption that technology only raised the appearance of artistic forms into the problem. But
influence of digital technology in art, the passive audience has become active and eventually
intelligent over time, and during the technological developments, the user has taken the role in
digital artwork.
Examining the studies and available evidence by descriptive-analytical method, the results indicate
that digital world has brought a new identity and new characters that have different psychology. In
this situation, the artist and audience are present in a continuous interaction and are constantly
converging, so in this interaction, the audience’s name becomes the user. In this sense, the user
takes the role of the audience of the work of art and artist in an interactive relationship. The space
and digital products will place the user in the position to enter the world and new experience, as a
child who will experience the absolute universal freedom of the modern world. In this world, some
audience as user break down the old code and with a new understanding of the aesthetics of the
virtual world will have a new deal with the phenomenon of art. They are producing books that are
related to the process of their lives and their understanding of this virtual world.
Machine summary:
Therefore, the present paper examines the role of technology in the production of work of art; and the impact on the audience in digital-oriented works with the aim to study the interaction of the audience and the digital effect based on the assumption that technology only raised the appearance of artistic forms into the problem.
In fact, in the late twentieth century, the influence of technology on art opened up a new horizon for artists and audiences, and provided the necessity to use digital instruments for audiences such as computers as a means of reaching the speed, accuracy, diversity, creativity and integration of diverse arts; in a way that since 1970s, the production of artworks by the new tools has allocated various names to itself such as computer art and digital art.
In the second half of the twentieth century, digital technologies such as computers were the means by which computer art was created, and the artistic work of computer and digital tools was formed.
It is worth mentioning that digital media-based arts, for interacting with the environment and the audience, provide new criteria for structuring and interpreting the work.
In fact, art based on digital technologies challenges time, place and space and turns into a combination of information retrieval and communication tools; therefore, new insights are created about the creation of meaning, physical presence, and true conscience.
com) In the new art, the artist uses digital instruments as artistic media and sees it as part of the process of producing his work.