Abstract:
Clusters are geographically close groups of related companies or institutions related to a certain area which are inherently more efficient than the other companies due to advantages such as being located in one place, networks, external knowledge, variability of human capital, etc. Today, development through clusters plays a pivotal role in the economic and industrial policies of developed countries. Geographic concentration can potentially help small companies overcome limitations related to the size and improve technology development and abilities to compete in local and global markets. Therefore, the present study analyzes the tourism cluster in Mazandaran identifying its strengths, weaknesses, opportunities and threats. Then, after mapping Pareto diagrams for each of the examined fields, the most important factors affecting the clusters have been identified and presented in the SWOT matrix. Finally, based on the findings appropriate strategies have been suggested for the development of tourist industry in Mazandaran.
Machine summary:
In other words, an industrial cluster is a group of commercial and non-commercial firms, concentrated in one geographic location and in one economic region, which establish vertical and horizontal connections with each other to produce one or several similar or related final products or obtain external economic benefits, and which perform joint actions in many cases while being in competition.
Tourist Cluster in Mazanaran Province Tourism is one of the most dynamic and fastest-growing industries in the world and is recognized as an important economic development tool, which creates income and jobs for the economy of nations.
Based on the various ratings of the experts and specialists, four Pareto diagrams have been drawn for strengths, weaknesses, opportunities, and threats of the tourist cluster in the province and around 75% of the highest-rated factors have been identified and shown in the SWOT matrix.
2. Strategies for improving quality through the standardization of services Organizing numerous training programs for the staff and management of accommodations and services in order to provide the best services; Establishing standards for service units in the methods of providing services; Improving and expanding the possibilities in tourism centers of the province while maintaining the quality; Financial support from units to develop facilities and improve their quality.
The present study uses the SWOT matrix in order to identify the strengths, weaknesses, and environmental opportunities and threats in the tourist cluster in Mazandaran.