Abstract:
An industrial city tourism that manages and sells various products and experiences for people
who have a wide range of motivations, tendencies and cultural perspectives and engage in a
dialectical interaction with the host community. The old and ancient texture of cities due to
their existence and the presence of historical valuable elements, proper communication
position, the main market of the city and its economic heart, and etc. have a unique value and
place in the spatial and functional structure of the city. Historical textures with enduring
cultural values are one of the most important fields of development for endogenous
development. These textures have characteristics and properties such as: large number of
buildings, spaces and memorabilia of the old texture so that old town is distinguished from
the periphery and immediate parts of the city and surrounding areas. Among the different
regions of the country, the area of the Holy Shrine of Abdulazim in Tehran is of the potential
tourist areas due to its historical dating and the abundance of attractions, as well as the
diversity in its texture. Therefore, the main goal of this research is development of tourism in
the historical texture of the shrine of Hazrat Abdul Azim. Descriptive-analytical method was
used in this applied-survey study. The analytical method of SWOT was used to answer
research questions and to provide a strategy for tourism development. For this purpose, a list
of strengths and weaknesses, as well as opportunities and threats was prepared adjusting the
strategic factors in order to extract SWOT matrix and provide the approaches derived from
these analyzes as solving strategies regarding strengthen of the range. In addition, it can be
concluded with a systematic view over the weaknesses and strengths as well as the existing
opportunities and threats, that there are more strengths and opportunities available in this
field, which must be exploited using the strengths and existing opportunities. The results
obtained from the evaluation of the factors affecting the tourism development of the historical
texture of the Hazrat Abdul Azim Shrine using Analytic Hierarchy Process (AHP) model
showed that the importance of the AHP technique, 6 main criteria and 23 sub-criteria based
on the calculation of the relative and final weights among the evaluated criteria, historical
and cultural attractions have the highest significance with coefficient (0.199), respectively.