Abstract:
The trend of having a strong digital presence for every organization has become a need. Earlier even though the organizations or associations that did not require a digital presence and could continue working without it, now cannot survive without it all because of the Pandemic Covid 19. This study focuses on such an organization- Calcutta Management Association (CMA) which now needs a strong digital base for it to stand out among its peers and also for its own existence as well. With proper R&D, to come up with strategies, competitor analysis, etc., helping the organization in establishing a better digital footprint. The workings of the competitors/peers are analyzed and compared it with CMA, derived at feasible solutions for it to achieve, stating all the problems that needs to be addressed. The researcher tried to compare the basics through questionnaire sent to 1100 individuals to the existing members of the association and to its peers, to have understanding and familiarity about the members’ expectation and the gap in the activities from other associations. The study carried out from the month of February 2021 to July 2021. Both primary and Secondary research have been involved in the study to reach to decisive state, which would help CMA is rerouting its future course of actions and helps achieve its well-defined objectives.
Machine summary:
This study focuses on such an organization- Calcutta Management Association (CMA) which now needs a strong digital base for it to stand out among its peers and also for its own existence as well.
2. Research Objective The objective of this primary research was to create a digital marketing plan backed by proper R&D for Calcutta Management Association and strategic analysis of competitors/peers and bridging the gap to help establish the association more strongly digitally.
With the increasing digital connect of its peers, ranking better in search engineresults page (google) than Calcutta Management Association has led to the primary research in its peers functioning to help bridge the gap.
But, considering CMA’s limitation (Limitation of owning a better infrastructure/ technological equipment/ workforce), more interns should be hired for Social Media Marketing who will be handling SEO, Link building, handlinglanding pages, proper keywords to direct traffic to the website, optimize its position on search engine result page, advertisements over various free classified add sites on regular basis, Facebook page, also work on google ad boost, etc.
Analysis of Responses: CMA’s Response- No The response to this question by all other associations have been positive and they have agreed unanimously on measuring the reach and engagement of its contents delivered over social media platforms.
This would increase CMA’s engagement over social media platforms and also would help to optimize the SEO for CMA which would result in better position in the search engine result page.