Abstract:
Problem statement: Architecture as the most social art is a phenomenon that represents
various social, cultural, ritual, and political meanings, through its content and visual
form, as it can influence the organization of human perceptions and behavior at
the same time. The discipline of architecture has always been the focus of ruling
powers and dominating systems to manifest their authority and legitimize their rule.
In this research, the sociological model of the “cultural diamond” in generating and
constructing government buildings during the first Pahlavi era has been studied.
Research objective: The research attempts to analyze the main role of architecture in
representing the ideological concepts and regenerating the power of the ruling power in a
general view, and to study the way of controlling the process of generating, propagating,
and exploiting the art of architecture during the first Pahlavi era as a case study.
Research method: The study is fundamental research in case of purpose, in which the
data was collected based on the qualitative approach by using reliable documented and
first-hand field observations. The collected data was analyzed based on a critical approach
in an interpretive-explanatory structure. An attempt has been made to study the place of
findings in the cultural diamond model and to explore their relationship with the power
management and ruling system during the first Pahlavi era.
Conclusion: The results indicate that the government of the first Pahlavi, by controlling
and monitoring the regeneration and propagation of architecture, and supporting kind of
art that represents the ideologies of the government- through the discourse of Nationalism
and Archaism- tried to control the audience’s interpretation of architectural works by
integrating the society, and by the mediation of architecture institutionalize its legitimacy
in society and consolidate, empower and regenerate its power as a hegemonic matter