Abstract:
The present study aims to achieve a comprehensive model for the impulse buying of young customers in a chain store. The statistical population of the present study is knowledgeable experts in the retail sector of the country who are fully acquainted with the issues under discussion. The method of data collection is snowball sampling and in-depth semi-structured interviews and the Grounded theory approach using MAXQDA software consists of open, axial and selective coding. The qualitative results of the research in the form of the final model consist of the sum of the central categories of sudden purchase, causal conditions, interventionist, bedrock, strategic and finally consequential. Each of these factors has its own variables and categories that pay attention to them to achieve the ultimate goal of customers' impulse buying. The value of this research compared to similar studies is that by providing a suitable model of customers' impulse buying, causal, strategic, contextual, intervening and consequential factors comprehensively explain the final results of this phenomenon and these results can provide valuable information. Provide marketers and retailers in today's competitive world.
Machine summary:
Designing the Impulse Buying pattern of young generation customers based on the Grounded Theory Approach 1 Elham Fasihe 2 Mehdi Ruholamini* 3 Shahrbanoo Gholipour Received 5 February 2022, Accepted 18 March 2022 Abstract The present study aims to achieve a comprehensive model for the impulse buying of young customers in a chain store.
The value of this research compared to similar studies is that by providing a suitable model of customers' impulse buying, causal, strategic, contextual, intervening and consequential factors comprehensively explain the final results of this phenomenon and these results can provide valuable information.
Therefore, the main question of the present study is what is the pattern of impulse buying behavior of young generation customers in chain stores based on the data theory of the foundation?
However, so far no comprehensive research has been conducted on the design of the impulse buying model of young generation customers with the foundation data approach.
In the present study, an attempt is made to design a sudden purchasing model for the young generation of retail industry customers based on the foundation's data approach.
This is because the researcher is using the data method of the foundation to provide a new model in offering the Impulse Buying of young customers of retail stores.
5. Conclusion This qualitative research has been done with the aim of presenting the model of Impulse Buying of young generation customers in the store using the data theory of the foundation.