Abstract:
ساخت انیمیشن یکی از گذرگاههای مهم در برقراری ارتباط با دنیای معاصر و دریچهایی برای ورود به دنیای هنر و فرهنگ ملی هر کشور است. اگرچه که میزان توجه به انیمیشنهای خارجی نسبت به انیمیشنهای ساخت داخل با استقبال بیشتری مواجه بوده و انیمیشن های ایرانی به دلیل عوامل مختلفی نتوانسته است به یک تولید صنعتی منتهی گردد، اما با وجود این، کارشناسان در پی آن میباشند که چرایی موفقیت انیمیشنهای خارجی و کارکرد موثرتر این گونه انیمیشنها در به کارگیری فرهنگ و هنر بومی خود را دریابند. یکی از ابتکاراتی که تولیدکنندگان انیمیشن های داخلی در معطوف کردن توجه مخاطبان خود، به آن دست زدهاند، به کارگیری عوامل تاثیرگزاری چون مولفههای معماری و پوشاک دوره اسلامی و داستانهای حماسی یعنی جنگ و پیروزیها در ساخت انیمیشن های معاصر دو دهه اخیر بوده است. به همین منظور، پژوهش با محوریت موضوع بررسی ویژگیهای انیمیشن جوانمردان؛ نمونه به روز تولید مرکز پویانمایی صبا با استفاده از جمعآوری اطلاعات به صورت مصاحبهایی، کتابخانهایی و الکترونیکی به این بحث پرداخته است. در نهایت، نتایج بیانگر کاربرد مولفه های بومی- ملی معماری و پوشاک دوره اسلامی ایران در فضاسازی، شخصیتپردازی و داستانپردازی انیمیشن جوانمردان می باشد که به نوعی همسو با جهتگیریهای فرهنگی- مذهبی سیاست های ساخت انیمیشن های ایرانی است.
Producing animation as an art caused by expansion of industry and technology is one of the important pathways of communication with the modern world and the gateway to the national art and culture of each country. In the other hands, art and culture are undoubtedly influenced by various factors. In this regard, the Islamic architectural and clothing sight of with epic approach is one of the effective factors in producing contemporary Iranian animations. Although foreign animations are more welcomed in the country compared to domestic animations and Iranian animations fail to become an industrial production due to various reasons, the experts look for the reasons of foreign animations’ success and the more effective utilization of these animations in applying their native art and culture. In the last two decades, utilizing from effective factors such as architecture and clothing components of Islamic period and the epic stories of war and victory have been one of the initiatives that domestic animation producers have taken to attract the attention of their audiences. Therefore, it has been tried to develop and extend the credibility and identity of domestic animations through making a linkage between art and culture and national beliefs. In this regard, the purpose of present study was to investigate this problem by evaluating the case of Chevaliers animation cartoon as the most up-to-dated products of Saba Animation Center. In present study, the required data have been gathered through interview, library and electronic methods. Finally, the obtained results of present study indicated the application of native-national components of Islamic architecture and clothing in the spacing, characterization and storytelling Chevaliers animation cartoon, which is in line with the cultural-religious orientations of Iranian animation policies and can be utilized for identification of contemporary art of animation making in Iran.
Given the rich cultural and artistic resources of Iran, it is not out of the question that the animation industry in Iran will grow significantly in parallel with Europe, the US and Japan. Iranian animation, credited with using the creativity and artistic potential of artists and practitioners in the field, can provide a platform for the growth of the art industry. Given the internal capacity of our country and given the high number of graduates at different stages and different tastes, it can be hoped that with the proper animation and budget in this field by animation production centers, in the near future, the birth of a special brand in The national animation industry was watching. With a long track record in animation production. Research objectives are Establish a new approach of producing animation and revitalizing the national animation industry and Investigating the characteristics of f native-national components of Iranian Islamic architecture and clothing in producing Chevaliers animation cartoon.
Research Questions are What artistic components of Islamic architecture and clothing have affected the contemporary Iranian animation over the last two decades? And What historical elements and stories have been used in the last two decades of epic animation?