Abstract:
Since the time of Western modernity، knowledge is compartmentalized into differentiated fields. This has however not mitigated the influence of natural science model of theorizing on social sciences. As a result، the discipline of organization theory has grown without the influence of abstract، ephemeral and metaphysical fields such as religion، history، mystic philosophy، arts and literature. With the rise of organizational cultural studies and the emergence of symbolic-interpretive view of organizing during the last three or four decades، the trend is however gradually shifting. Corporate aesthetics is a field within organization theory which places value on the aesthetical aspects of managing and organizing. Taking the lead from corporate aesthetics، this paper highlights the link between Organization theory and literature (poetry، both English and Urdu). The linguistic and conceptual instrument of metaphors is isolated as the underpinning tool of this link
Machine summary:
The Use of Metaphors in Poetry and Organization Theory: Toward De-Compartmentalization of Organizational Knowledge Naveed Yazdani'", Hasan S.
Senior Research Associate, Organization Theory Center, University of Management and Technology, Lahore (Received: 21 July 2011; Revised: 16 August 20nAccepted: 21 August 2011) Abstract Since the time of Western modernity, knowledge is compartmentalized into differentiated fields.
Taking the lead from corporate aesthetics, this paper highlights the link between Organization theory and literature (poetry, both English and Urdu).
Organization Theory, Poetry, Metaphors, Corporate Aesthetics, Linguistics * Corresponding Author, Tel: +924235212801 Email: spa.
The use of photography in studying organizational culture and behavior and 'art therapy' used as a psychotherapeutic technique are also examples of how corporate aesthetics are gaining more and more significance in the contemporary organization theory (Barry, 1996; Warren, 2002).
Corporate aesthetics therefore serves as a link between the fields of organization theory and arts and literature.
This paper explores only one of such link, metaphors, which are used to convey or impart meanings in both literature 1 and organization theory.
Metaphors are useful to organization theory not only because they provide a linkage between an organizational phenomena and a word, phrase or object (the comparison model) but also because they create and generate new meanings beyond the more visible association between the source and the target (Cornelissen, 2005).
The above discussion highlights that both in poetry and organization theory, the metaphors have the theoretical and practical potential to compare and contrast the 'source' (abstraction) with the 'target' (the actual organizational or social reality).