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  THE IMPACT OF GREENWASH ON CONSUMER GREEN PURCHASE BEHAVIOR: MODERATING ROLE OF GREEN BRAND LOYALTY

  Writer : Saeed Khan ؛ Kamran Iftikhar ؛ Dr. Saba Farooq ؛ Rashid Mehmood ؛

  Journal:PalArch's Journal of Archaeology of Egypt»May 2021, Volume 18 - Nomber 10 (‎12 page(s) - From 869 to 880 )

  Keywords:consumerbrand loyaltyPurchase behaviorModerating roleGreenwash

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