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  INCREASING MARKETING PERFORMANCE OF MSME NATURAL MATERIAL CRAFTS PRODUCTS IN CENTRAL JAVA THROUGH NURTURING ICONIC PRODUCT INNOVATION (EMPIRICAL STUDY ON MSMES IN NATURAL MATERIAL CRAFTS IN INDONESIA)

  Writer : Berta Bekti Retnawati ؛ Hironimus Leong ؛ Bernadeta Irmawati ؛

  Journal:PalArch's Journal of Archaeology of Egypt»May 2021, Volume 18 - Nomber 9 (‎19 page(s) - From 629 to 647 )

  Keywords:Innovation AbilityNurturing Iconic Product InnovationMSME Performance

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