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  Digital marketing: consumers’ purchase intention towards e-commerce platform for urban region

  Corresponding Author : Mohd Ali، A ؛ Writer : Manogaran، S ؛ Selvarajan، K ؛ Tajuddin، N.I ؛ Mohd Johan، M.R ؛ Munikrishnan، U ؛

  Journal:International Journal of Human Capital in Urban Management»Summer 2024 , Volume 9 - Nubmer 35 Ranking الف (Ministry of Science/ISC (‎16 page(s) - From 473 to 488 )

  Keywords:Brand awarenessPersonalizationDigital marketingPerceived convenienceE-promotions

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