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• 1.

  Ecology and Consumer Behavior: an Attempt to Description Profile of Consumer Pre-Occupied by Ecology in Tunisian Context

  Corresponding Author : Mida، Faouzia ؛ Writer : Zaiem، Imed ؛

  Journal:International Journal of Management, Accounting and Economics»December 2018, Volume 5 - Number 53 (‎19 page(s) - From 1006 to 1024 )

  Keywords:AgeoccupationEcological Behaviorperceived consumer effectivenessliberal political orientationbehavioral spiritual commitment

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• 2.

  Proposition of a Typology of Tunisian Consumers Based on their Ecologically Conscious Behavior

  Corresponding Author : Mida، Faouzia ؛ Writer : Zaiem، Imed ؛

  Journal:International Journal of Management, Accounting and Economics»May 2015, Volume 2 - Number 10 (‎21 page(s) - From 360 to 380 )

  Keywords:typologyEcologically conscious consumer behaviorperceived consumer effectivenesssocio-demographic variables

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• 3.

  Evaluation of Web Users’ Attitude toward the Brand Online: The Case of an Online Event

  Writer : Oueldoubey، Dhouka ؛ Zaiem، Imed ؛ Corresponding Author : Mida، Faouzia ؛

  Journal:International Journal of Management, Accounting and Economics»May 2015, Volume 2 - Number 10 (‎13 page(s) - From 381 to 393 )

  Keywords:DesignReadabilityWebsite atmosphereattitude toward the brandonline event

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• 4.

  Emotion and Sponsorship: Case of Television Sponsorship

  Corresponding Author : Mida، Faouzia ؛ Writer : Zaiem، Imed ؛

  Journal:International Journal of Management, Accounting and Economics»April 2015, Volume 2 - Number 9 (‎14 page(s) - From 325 to 338 )

  Keywords:emotionattitudeintentionSponsorship

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