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  The Relationships of Reputation, Advertisement Attractiveness, Community Effect with Customer Value and Positive Words of Mouth of Bear Brand Milk Consumers in Malang

  Corresponding Author : Nugroho، Anung Prasetyo ؛ Writer : Suroto، Karunia Setyowati ؛

  Journal:International Journal of Management, Accounting and Economics»July 2015, Volume 2 - Number 12 (‎11 page(s) - From 620 to 630 )

  Keywords:MarketingWord of MouthStructural Equation Model

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