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  Effect of Product Cues on the Purchase of Private Labels of Food Products from Organised Retailers in Chandigarh

  Corresponding Author : Mehra، Rajneesh ؛

  Journal:International Journal of Management, Accounting and Economics»October 2015, Volume 2 - Number 15 (‎30 page(s) - From 1161 to 1190 )

  Keywords:Organised retailprivate label brandsproduct cues

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