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  Electronic Word of Mouth on Instagram: Customers’ Engagements with Brands in Different Sectors

  Corresponding Author : Erkan، Ismail ؛

  Journal:International Journal of Management, Accounting and Economics»December 2015, Volume 2 - Number 17 (‎10 page(s) - From 1435 to 1444 )

  Keywords:social mediaInstagramCustomer engagementelectronic word of mouth (eWom)sectoral differences

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