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  Effect of Mobile Marketing on Customer-oriented Brand Equity in Insurance Industry

  Corresponding Author : Ghaleno، Mahin Rashki ؛ Writer : Zavareh، Mehdi Rabbi ؛ Bahrami، Elham ؛

  Journal:International Journal of Management, Accounting and Economics»March 2016, Volume 3 - Number 20 (‎17 page(s) - From 185 to 201 )

  Keywords:brand loyaltybrand equityBrand AssociationMobile Marketing

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