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  The Effect of Personality on Purchase Decisions Based on New Freud's Theories and Behavioral Theory in Mashhad

  Writer : Rezaei Bahrabad، Mostafa ؛ Corresponding Author : Farrokhian، Sahel ؛

  Journal:International Journal of Management, Accounting and Economics»March 2017, Volume 4 - Number 31 (‎12 page(s) - From 226 to 237 )

  Keywords:Personality CharacteristicsBehavioral TheoryStructural EquationsMashhad CityPurchase behaviorNew Freud's Theories

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