---

• 1.

  The Role of Customer Perceived Value, Brand Trust and Service Personalization in Shaping Customer Loyalty

  Writer : Maghembe، Mwanamkuu ؛ Corresponding Author : Magasi، Chacha ؛

  Journal:International Journal of Management, Accounting and Economics»September2024, Volume 11 - Number 122 (‎23 page(s) - From 1197 to 1219 )

  Keywords:customer loyaltycustomer perceived valueBrand TrustService personalizationthree-star hotels

  Journal Article Download Abstract Related articles Others recommend to see
• 2.

  Enhancing Competitive Advantage: A Blend of Marketing Strategies for Micro and Small-Scale Fishery Businesses in Mwanza City

  Corresponding Author : Magasi، Chacha ؛ Writer : Kimambo، Geofrey ؛

  Journal:International Journal of Management, Accounting and Economics»February 2024, Volume 11 - Number 115 (‎21 page(s) - From 162 to 182 )

  Keywords:Competitive AdvantageMarketing Strategiestanzaniasmall and micro-scale fishery businessesMwanza city

  Journal Article Download Abstract Related articles Others recommend to see

Related keywords

---

Article publication trend