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  The Purchase of Foreign Products: The Role of Brand Image, Ethnocentrism and Animosity: Iran Market Evidence

  Writer : Fakharmanesh، Sina ؛ Ghanbarzade Miyandehi، Reza ؛

  Journal:Iranian Journal Of Management Studies»JANUARY 2013, Volume 6 - Number 1 Ranking Science-Research/ISC (‎16 page(s) - From 145 to 160 )

  Keywords:تصویر برندخصومتقصد خریدقومیت گرایی

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