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  Investigating the Effects of Brand Identity on Customer Loyalty from Social Identity Perspective

  Writer : Shirazi، Ali ؛ Zeynvand Lorestani، Hanzaleh ؛ Karimi Mazidi، Ahmadreza ؛

  Journal:Iranian Journal Of Management Studies»JULY 2013, Volume 6 - Number 2 ، Science-Research/ISC (‎26 page(s) - From 153 to 178 )

  Keywords:Social Identitybrand loyaltyBrand Identitybrand identification

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