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  Consumer Behavior in Relation to the Decision to Buy Green Products: an Investigation on Iranian Consumers

  Writer : Khorshidi، Gholam Hossein ؛ Gholizadeh، Tohid ؛ Naghash، Arash ؛

  Journal:International Journal of Management Perspective»Vol. 1, No. 3 - 2013 (‎12 page(s) - From 61 to 72 )

  Keywords:Consumer behaviorGreen productsperceived qualityWord of mouth (WOM)Green purchasing behavior

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