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  A Model for Standardization/Adaptation Strategy Selection in the Iran's Multinational Companies (MNCs)

  Writer : Abdolvand، M. A ؛ Najafizadeh، N. S ؛

  Journal:International Journal of Management and Business Research»Winter 2011, Volume 1 - Number 1 (‎10 page(s) - From 25 to 34 )

  Keywords:ANPDEMATELadaptationstandardizationInternational marketing strategyMNCs

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