Khalili Shojaei، Vahab/ 1 Article
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Writer : Khalili Shojaei، Vahab ؛ Khodadad Hoseinie، Sayed Hamid ؛ Ahmadi، Parviz ؛
Journal:The International Journal of Humanities»Summer 2011, Volume 18 - Number 2 Ranking Science-Research (Ministry of Science/ISC (18 page(s) - From 133 to 150 )
Keywords:Brandgrounded theoryBrand EngagementOpen CodingAxialCodingSelective CodingIranIntegrated Marketing CommunicationIntegrated Marketing Communications