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Writer : Theerthaana، P ؛ Sharad، S ؛
Journal:International Journal of Management and Business Research»Autumn 2014, Volume 4 - Number 4 (21 page(s) - From 273 to 293 )
Keywords:Data mining segmentationRFM (RecencyFrequencyand Monetary value)CHAIDlogistic regressionEmailMarketing campaignsResponse rateIncentive