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  Affecting Factors of Consumers’ Intent to Buy in the Food Industry by Emphasizing Brand Experience (Case Study: Mashhad TABAROK Company)

  Writer : Motahari Negad، Fatemeh ؛ Samadi، Saeid ؛ Pour Ashraf، Yasan ؛ Tolabi، Zeinab ؛

  Journal:Iranian Journal Of Management Studies»April 2015, Volume 8 - Number 2 ، Science-Research/ISC (‎22 page(s) - From 243 to 264 )

  Keywords:Marketing mixBrand experienceCustomer-based brand equityBrand attitudeBrand credibilityBrand

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