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  Developing a framework for studying and evaluating the types of psychological contracts in the context of relationship marketing

  Writer : Rajabipoor Meybodi، Alireza ؛ mortazavi، saeed ؛ KafashPoor، Azar ؛ Lagzian، Mohammad ؛

  Journal:Iranian Journal Of Management Studies»Junuary 2016, Volume 9 - Number 1 ، Science-Research/ISC (‎20 page(s) - From 43 to 62 )

  Keywords:Relationship MarketingCommunal contractsPsychological contractsRelational contractsTransactional contractsPCRelationshipPsychological ContractAfterJournalUniversityTransactionalHuman Resource Management

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