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  Improving the Omnichannel Customers’ Lifetime Value Using Association Rules Data Mining: A Case Study of Agriculture Bank of Iran

  Writer : Rezaei، Mohammad ؛ Amiri Aghdaie، Seyed Fathollah ؛ Ansari، Azarnoush ؛ Corresponding Author : Sanayei، Ali ؛

  Journal:Iranian Journal Of Management Studies»Winter 2022, Volume 15 - Number 1 Ranking International (Ministry of Science/ISC (‎20 page(s) - From 49 to 68 )

  Keywords:big dataOmnichannel MarketingOmnichannel BankingCLVAssociation Rule Data Mining

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