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  Customer Value Assessment Methodology Using DM Approach

  Writer : Adeli Koudehi، Fatemeh ؛ Farazmand، Reza ؛ Mirzayian، Shohre ؛ Seyedhosseini، Seyed Mohamad ؛

  Journal:Journal of Research in Science ,Engineering and Technology»September 2014, Volume 2 - Number 3 (‎9 page(s) - From 1 to 9 )

  Keywords:Segmentationself-purificationCustomer ValueData mining (DM)RFM modelorganization map (SOM)K- Means algorithm

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