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  Investigating the Relationship between Brand`s Special Value and Mobile Services Characteristics, (Case Study: Mobile Phone in Bukan City)

  Writer : Ahmadi Kadkhoda، Faraydun ؛ Shafei، Reza ؛

  Journal:Journal of Management and Accounting Studies»March 2016 - Number 9 (‎8 page(s) - From 61 to 68 )

  Keywords:CharacteristicsBrand`s Special ValueMobile ServicesGained delightability of use

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