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  The Evaluation of Bahman Automotive Companies Group byBalanced Scored Card Approach and Data EnvelopmentAnalysis

  Writer : Farkhondehzadeh، A ؛ Rakhsha، H ؛ Roshanfekr، M ؛

  Journal:Journal of Social Sciences and Humanities Research»June 2014, Volume 2 - Issue 2 (‎9 page(s) - From 41 to 49 )

  Keywords:perceived qualitybrand equity from customer perspectiveloyalty to the brandawareness of the brandbrand associations

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