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Writer : Farkhondehzadeh، A ؛ Rakhsha، H ؛ Roshanfekr، M ؛
Journal:Journal of Social Sciences and Humanities Research»June 2014, Volume 2 - Issue 2 (9 page(s) - From 41 to 49 )
Keywords:perceived qualitybrand equity from customer perspectiveloyalty to the brandawareness of the brandbrand associations