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• 1.

  Modeling the Competitive Advantage of Iranian Soccer Clubs Based on the Team Reputation Considering the Satisfaction Level of Fans of the Selected Teams

  Writer : Deheshti، Mohammad ؛ Azimzadeh، Seyyed Morteza ؛ Mirzazadeh، Zahrasadat ؛ Alimohammadi، Hossein ؛

  Journal:Annals of Applied Sport Science»Summer 2019, Volume 7 - Number 2 (‎9 page(s) - From 63 to 71 )

  Keywords:FanCompetitive AdvantageTeam ReputationFootball Team

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• 2.

  The Relationship between Brand Image and Brand Trust inSporting Goods Consumers

  Writer : Deheshti، Mohammad ؛ Adabi Firouzjah، Javad ؛ Alimohammadi، 1Hossein ؛

  Journal:Annals of Applied Sport Science»Autumn 2016 ,Volume 4 - Number 3 (‎9 page(s) - From 26 to 34 )

  Keywords:customerbrand imageBrand TrustSport Product

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