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  An Investigation of the Psychometric Properties of the Strong Brand Questionnaire in Sport

  Writer : Rezaei، Mona ؛ Kiani، Fatemeh ؛

  Journal:Annals of Applied Sport Science»Autumn 2018, Volume 6 - Number 3 (‎8 page(s) - From 53 to 60 )

  Keywords:reliabilityPsychometricsport customerssport brandsStrong Brand

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