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  Investigating the Impact of Outdoor Advertisement on Cinema attendance in Tehran, Based on AIDA Model

  Writer : Zol-ala، Tayebeh ؛ Mohamadpour، Sara ؛

  Journal:International Journal of Social Sciences»Winter 2019, Volume 9 - Number 1 Ranking B (Azad University (‎8 page(s) - From 67 to 74 )

  Keywords:PosterOutdoor AdvertisingAIDA modelCinema attendanceBus bannersBillboard

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